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Recently, a pilot on an international flight was introducing his first officer to the corporate jet’s new Garmin Avionics Suite. Step-by-step instructions were delivered via an audio tutorial provided by the manufacturer. “This is so much better than reading a manual,” the first officer remarked. “It’s like the speaker’s with me in the cockpit, and we’re having a conversation, one professional to another.” The pilot said, “That’s my friend Lance DeBock talking to you. And that’s the reason Garmin hired him.” The ability to communicate technical information in a user-fri

GameStop, Inc.